What is a competitive analysis?

Competitive analysis is the process of researching and evaluating your competitors to understand their strengths, weaknesses, strategies, and market positioning. When you know how competitors are showing up, you can identify gaps they're missing, double down on what makes your brand different, and avoid pouring resources into areas where you're unlikely to win.

Why conduct a competitive analysis for your brand?

Competitive analysis helps you gain a clear and informed understanding of your market, especially as you track how your competitors are performing on social media and other key platforms.

You get to ask questions like: Where are competitors investing their time and budget? What's resonating with the audience you share? Where is there white space that nobody's claiming yet? Are there weaknesses in their strategy you can turn into your advantage?

Paying attention to what your competitors doing gives you an edge. Pay attention to what works—and what doesn't—for each competitor to help you build your own successful strategy.